Christian Kelbler/Bonn, Germany

From the screen.
To the road.

Creator. Founder. And on the road
to long-distance triathlon in 2028.

Project 226One goal. A journey just beginning.

The story

Target year2028

01/The journey

Gaming → long-distance triathlon

A new goal.
The same
curiosity.

I’m Christian. I used to play Fortnite professionally and streamed on Twitch for years. Today I build digital products. And I’m starting something entirely new: my journey towards long-distance triathlon.

Long-distance triathlon in 2028 is the goal. Project 226 brings together training, honest product experiences and digital work. The endurance content is taking shape, building on my existing creator experience and community.

Help shape the journey
01 / Swim

3.8km

02 / Bike

180km

03 / Run

42.2km

226 is the rounded reference behind the name. Long-distance triathlon is my goal for 2028.

An existing creator community20,000+

Over 20,000 followers across my existing creator channels. Endurance content is a new chapter.

The next goals

Planned goals, not confirmed race entries or completed achievements.

2027

70.3 Duisburg

Planned for 2027. A second 70.3 is a possibility.

2028

Long-distance triathlon

3.8 km swimming. 180 km cycling. 42.2 km running.

< 3h

A sub-3-hour marathon

Another sporting goal · Date to be decided

160 km

A 160 km ultramarathon

Another sporting goal · Date to be decided

Atmospheric image of a road cyclist on an open road

02/Brand partnerships

Your equipment.
Our next
story.

Good products belong in everyday life.
And in the stories that grow from it.

Become a brand partner
Get out there. Gather experience.

I’m looking for brands that want to accompany this journey from the beginning.

The focus is on equipment and product partnerships: actual use, jointly agreed content and honest feedback from Germany.

01

In use.

Products become part of the journey towards long-distance triathlon. Experience comes from using them.

02

In our own words.

German-language product content from a creator’s perspective. We agree the scope and format in advance.

03

With honest feedback.

What works, what stands out and what could improve. Direct and easy to understand.

Where things stand

My existing creator community is part of this new endurance chapter. The first Project 226 product stories are still ahead. We will agree the scope and formats of each collaboration.

03/Digital studio

Idea → execution

Learn on the road.
Build on screen.

Digital work remains my craft. As a co-founder of a digital studio and a SaaS product for data analysis in professional sports, I work on products that have to function in everyday life.

Talk about your project
Design & development
The Project 226 website as an example of design and frontend development
Project 226A project of my own.

Clear in appearance.
Considered in every detail.

A clear website for your offer or a frontend that makes a digital application easy to understand. With a thoughtful structure, good readability and an experience that works just as well on a smartphone.

04/Retailer pilot

Agreed individually

Digital craft.
A concrete exchange.

For retailers with a digital project: an agreed service in exchange for a fitting contribution. For example, a website in exchange for a bike or a season loan — with the scope clearly agreed.

Digital serviceEquipment & service
Possible exchange
  • Bike or components01
  • Season loan02
  • Bike fitting or servicing03

We agree the service, exchange, timeline and handover in advance. Product partnerships are discussed separately.

05/Collaboration

A clear next step

Understand first.
Then make it happen.

From the first conversation to the handover. Together, step by step.

  1. 01

    Understand

    What is the goal? What is already there? We clarify the starting point and the need.

    A shared direction
  2. 02

    Agree

    The service, scope, exchange and timeline are agreed in concrete terms.

    An agreed scope
  3. 03

    Build

    The work takes shape through agreed checkpoints and feedback.

    Work in progress
  4. 04

    Hand over

    Review the result together, clarify the handover and record the next steps.

    A joint review

06/Contact

Christian Kelbler · Bonn

What can we put
in motion?

A brand. A retail business. A digital project.
Write to me about what you have in mind.

christian@project226.de

Gather your thoughts first, then start the conversation. You review the brief before sending it.